Privacy Policy

 

PRIVACY POLICY

Last Updated: June 2026

Introduction

South of the River Ltd ("we", "us", "our") is committed to protecting your privacy and ensuring that your personal information is handled securely, fairly and transparently.

This Privacy Policy explains how we collect, use, store and protect your personal information when you:

  • Visit our website

  • Use our mobile application

  • Create an account

  • Place an order

  • Subscribe to our email marketing

  • Contact us

  • Participate in promotions, competitions or events

  • Interact with us through social media

We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

Who We Are

South of the River Ltd

Unit 9
Sevenoaks Business Centre
Cramptons Road
Sevenoaks
Kent
TN14 5DQ

Email: info@southoftheriver.co.uk

Telephone: 01732 798306

ICO Registration Number: ZA337742

If you have any questions regarding this Privacy Policy or your personal information, please contact us using the details above.

Information We Collect

Depending on how you interact with us, we may collect:

Personal Information

  • Name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Account details

  • Customer service correspondence

Transaction Information

  • Products purchased

  • Order history

  • Returns and refunds

  • Payment status

Technical Information

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Website activity

  • App activity

  • Cookie identifiers

  • Advertising identifiers

Marketing Information

  • Marketing preferences

  • Product interests

  • Wishlist activity

  • Website and app interactions

  • Email engagement information

How We Collect Information

We collect information when:

  • You place an order

  • You create an account

  • You browse our website

  • You use our mobile application

  • You subscribe to our marketing communications

  • You contact us

  • You enter promotions or competitions

  • You interact with our social media content

  • You accept cookies or similar technologies

How We Use Your Information

We use personal information to:

  • Process and fulfil orders

  • Deliver products and services

  • Process refunds and returns

  • Manage customer accounts

  • Provide customer support

  • Improve our products and services

  • Improve website and app functionality

  • Detect and prevent fraud

  • Maintain website security

  • Comply with legal obligations

  • Send marketing communications

  • Measure advertising performance

  • Personalise content, recommendations and offers

Mobile Application

South of the River operates a mobile application to provide customers with a convenient shopping experience.

Our mobile application is provided through Shopney, a third-party mobile commerce platform that enables app functionality, customer accounts, product browsing, purchasing and notifications.

If you use our mobile application, we may collect and process information relating to:

  • Device information

  • Mobile operating system information

  • App usage activity

  • Customer account information

  • Purchase history

  • Product browsing behaviour

  • Wishlist activity

  • Push notification preferences

  • Marketing preferences

This information helps us provide app functionality, improve customer experience, personalise content and monitor app performance.

Shopney may process personal information on our behalf in accordance with applicable data protection laws and its own security obligations.

Information collected through the mobile application is subject to this Privacy Policy.

Marketing Communications

If you subscribe to our marketing communications, we may send information regarding:

  • New arrivals

  • Product launches

  • Exclusive offers

  • Promotions

  • Styling inspiration

  • Competitions

  • Events

Marketing communications may be sent by email and, where consent has been provided, by SMS.

You can unsubscribe at any time by:

We do not sell your personal information to third parties.

Cookies and Similar Technologies

We use cookies and similar technologies, including pixels, tags and analytics tools, to improve your experience and understand how our website and mobile application are used.

These technologies may be used to:

  • Remember your preferences

  • Keep products in your basket

  • Analyse website performance

  • Measure advertising effectiveness

  • Personalise content

  • Improve customer experience

Technologies used may include:

  • Shopify Cookies

  • Google Analytics 4

  • Google Tag Manager

  • Meta Pixel

  • Meta Conversions API

  • Shopney App Technologies

  • Seguno Marketing Technologies

Further information can be found in our Cookie Policy.

Lawful Basis for Processing

We process personal information under one or more of the following lawful bases:

Contract

To process orders, provide products and manage customer accounts.

Legal Obligation

To comply with legal, tax, accounting and regulatory requirements.

Legitimate Interests

To operate and improve our business, maintain security and prevent fraud.

Consent

For marketing communications, analytics cookies, advertising cookies and personalised advertising activities.

You may withdraw consent at any time.

Sharing Your Information

We only share personal information where necessary to operate our business and provide our services.

This may include:

  • Shopify

  • Shopify Payments

  • PayPal

  • Google

  • Google Analytics

  • Google Tag Manager

  • Meta Platforms (Facebook and Instagram)

  • Seguno Email Marketing

  • Shopney (mobile application provider)

  • Royal Mail

  • Courier and delivery partners

  • Professional advisers including accountants, legal advisers and IT providers

  • Regulatory authorities where required by law

All providers are required to process personal information securely and in accordance with applicable data protection laws.

International Data Transfers

Some of our service providers operate internationally and may process personal information outside the United Kingdom.

Where information is transferred internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

Data Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, disclosure or alteration.

Measures include:

  • Secure hosting

  • SSL encryption

  • Firewalls

  • Access controls

  • Password protection

  • Security monitoring

Whilst we take reasonable precautions, no electronic transmission or storage system can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as necessary.

Typical retention periods include:

  • Order and accounting records – 7 years

  • Customer service enquiries – 2 years

  • Marketing subscriptions – until consent is withdrawn

  • Analytics information – according to platform retention settings

  • Mobile application information – as required for operation of the service

When information is no longer required, it is securely deleted or anonymised.

Your Rights

You have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of information

  • Restrict processing

  • Object to processing

  • Data portability

  • Withdraw consent

  • Object to direct marketing at any time

To exercise any of these rights, please contact:

info@southoftheriver.co.uk

Complaints

If you have concerns regarding how we handle your personal information, please contact us at:

info@southoftheriver.co.uk

We will investigate and respond as promptly as possible.

If you remain dissatisfied, you have the right to complain to the Information Commissioner's Office (ICO).

Information Commissioner's Office

Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113

Website: www.ico.org.uk

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements or business operations.

The latest version will always be published on our website and mobile application.

We recommend reviewing this page periodically.