About Us

 Since launching in 1998, sisters, Bex & Gini behind South of the River have become know for delivering a carefully curated edit of fashion, homeware and accessories that speak to their signature eclectic style.

Building on an established regional customer base, the South of the River website launched in 2018, followed by an exclusive app in 2021, which has made the lifestyle store a ‘go to’ boutique, available at the touch of a button wherever you may be.
At the heart of South of the River is the overriding principle, ‘if you love it, wear it’. Sisters, Bex & Gini are committed to offering accessible, elevated, stylish fashion that instils confidence and providing pieces that become transitional staples season after season.
The ever changing South of the River offering has evolved from bringing together the best from other designers from across the globe, to designing their own collections in house. Collections are always of a limited quantity as a result of the commitment to keeping waste to a minimum whilst also offering a continuously diverse, accessible and inclusive range.
The sumptuous gift and homeware edits continue to be sourced from around the globe and chosen for encapsulating a design led approach to both style and practicality.
Everything you purchase is wrapped and packaged with an eco-conscious approach with all materials recyclable and sustainably produced.
South of the River is on a mission to provide unparalleled customer service; putting heart and soul into providing the ‘wow’ factor to each and every customer. Bex & Gini know that to thrive in fashion retail, it starts with an incredible product but also requires an unforgettable experience for every customer.
If you have any questions at all, or ever need to get in touch, please pop an email to hello@southoftheriver.co.uk
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